Revolutionary RAINFC product enables NFC consumer interaction in full compatibility with RAIN RFID infrastructure
 
Marin, Switzerland, 14 March 2018 - EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group, and a leading technology provider for connected objects, today announced that its flagship RAINFC product em|echo is the first product to achieve EPC Gen2v2 certification worldwide.
 
The EPC Gen2v2 standard integrates the latest security and privacy features, addressing the challenges of today's connected world and the pervasiveness of RFID communication. The increasing consumer awareness about the sensitivity of their data and exposure to tracking is driving a growing demand for RFID installations to guarantee their privacy. Following of a collective industry effort to standardize these functionalities, the EPC Gen2v2 certification provides the brands and retailers a complete toolbox for achieving this goal.
 
EM has been a pioneer in the UHF RFID space, better known today as RAIN RFID, leading the world's first massive deployments in retail. Leveraging this signature Swiss technology-pioneering spirit, em|echo moves the bar higher, by blending the powerful traceability features of RAIN into the convenient NFC consumer interaction to yield RAINFC.
 
This groundbreaking EPC Gen2v2 certification is one more step in this journey towards Augmented RFID, a new reality in which objects become smarter and interact not only amongst them, but also directly with the user and their environment, thanks to a wide array of sensing capabilities.
 
Further information about the EPC Gen2v2 certification is available here: https://www.gs1.org/hardware-certification-program#p4.
 
To learn more about em|echo, RAINFC and augmented RFID visit us at RFID Journal Live! Booth #1319 or https://echo.emmicroelectronic.com.
 
Notes to editors
 
EM Microelectronic, a Swiss semiconductor manufacturer, designs and produces ultra-low-power, low-voltage, digital, analog and mixed-signal integrated circuits for battery-operated and field-powered devices in wearable, consumer, automotive and industrial applications. The company is specialized in customer-specific integrated circuit and display solutions; its product portfolio includes Bluetooth Smart controller ICs and beacons, sensor fusion co-processors, display drivers and capacitive touch controllers, NFC & RAIN RFID tag and reader ICs, 2.4GHz CoolRF digital wireless transceivers, long range 2.4GHz transceivers, embedded flash microcontrollers, power management ICs, smartcard ICs, timing circuits, sensor interface and optoelectronic ICs, as well as plastic LCDs and display modules.
 
EM Microelectronic is one of the electronic systems companies within the Swatch Group, producing and assembling ultra-low power, miniaturized and accurate microelectronic components and systems.
 
Photo
 
Photo courtesy EM Microelectronic - Marin SA.
 
Notes to editors
 
EM Microelectronic, a Swiss semiconductor manufacturer, designs and produces ultra-low-power, low-voltage, digital, analog and mixed-signal integrated circuits for battery-operated and field-powered devices in wearable, consumer, automotive and industrial applications. The company is specialized in customer specific integrated circuit and display solutions; its product portfolio includes Bluetooth Smart controller ICs and beacons, sensor fusion co-processors, display drivers and capacitive touch controllers, NFC & RFID tag and reader ICs, 2.4GHz CoolRF digital wireless transceivers, long range 2.4GHz transceivers, embedded flash microcontrollers, power management ICs, smartcard ICs, timing circuits, sensor interface and optoelectronic ICs, as well as plastic LCDs and display modules.
 
EM Microelectronic is one of the electronic systems companies within the Swatch Group, producing and assembling ultra-low power, miniaturized and accurate microelectronic components and systems.
 
Photo
 
Caption: Mr. Nick Hayek, President of the Swatch Group Management Board | EM9304 Smallest Bluetooth Chip
 
Photo courtesy Swatch Group Ltd.
 
For further information please contact:
 
Media inquiries
 
MarComedia GmbH
 
Monika Ailinger, tel +41 41 850 44 24, m.ailinger@marcomedia.ch
 
Company contact
 
EM Microelectronic - Marin SA
 
Thomas Gyger, tel +41 32 755 51 00, info@emmicroelectronic.com
 
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