Meta Platforms的净广告收入有望首次超越Alphabet,两者差距预计在2434亿美元与2395亿美元之间。随着推荐算法主导的网状结构替代传统线性链条,广告产业从“需求捕获器”向“需求孵化器”演进。Meta通过自动化闭环和生成式广告套件提升转化率,而谷歌面临搜索帝国的结构性磨损。Meta凭借AI广告引擎和高额CAPEX巩固护城河,谷歌则需重塑产品哲学以应对竞争。
On March 11, 2026, Meta officially announced the upcoming release of four new self-developed AI chips in its MTIA (Meta Training and Inference Accelerator) series over the next two years. This roadmap