Geehy Powers Multi-Sector Upgrades

Today, humanoid robots are rapidly transitioning from prototyping to mass production, while data centers—driven by soaring compute density—are placing increasing demands on the synergy between high-efficiency power delivery and liquid cooling. Furthermore, integrated optical-storage-charging stations are gradually becoming standard infrastructure for new energy systems. These scenarios impose higher requirements on real-time control precision, power conversion efficiency, thermal management capabilities, and functional safety levels, propelling high-end MCUs, real-time control DSPs, and high-precision sensing chips into a period of volume growth.

In the past, core components such as high-end MCUs, real-time control DSPs, and high-precision encoder chips were long dominated by vendors from Europe, the U.S., and Japan. In recent years, fueled by overlapping demands from the 15th Five-Year Plan’s focus on high-end intelligent manufacturing, embodied intelligence, the low-altitude economy, and new energy vehicles, domestic chip companies are evolving from "single-point substitution" to "full-link solution delivery." According to industry statistics, while the global MCU and real-time control chip market in 2024 remains dominated by international players such as Renesas, TI, and Infineon, Chinese manufacturers have begun mass-producing competitive alternatives featuring Armv7-M/Armv8-M architectures, Helium edge-AI acceleration, and functional safety certifications. Among them, Zhuhai Geehy Semiconductor—leveraging over two decades of expertise in chip design and embedded system development—has built a full-stack "Main Control + Driver + Sensing" matrix. This spans from APM32 high-performance MCUs, G32R501 real-time control MCU/DSPs, and G32R430 encoder-specific MCUs, to motor control SoCs, automotive lighting driver ICs, and ultrasonic sensors. These products have achieved scaled adoption across high-end intelligent manufacturing, the low-altitude economy, energy technology, embodied intelligence, and new energy vehicles.

Recently, 《Atlas Interview》 sat down with Liu Yang, Director of the Industrial Control Chip Division at Geehy Semiconductor, to systematically review the company’s industrial strategy. Their discussion covered product portfolios, embodied intelligence initiatives, AI computing infrastructure enablement, high-integration servo motor solutions, commercial deployment of optical-storage-charging systems, and full-industry-chain domestic adaptation.

Left: Liu Yang, Director of Industrial Control Chip Division, Geehy Semiconductor; Right: Shi Dezhi, Senior Industry Analyst, EEFocus

The following is the interview transcript:

1、Could you provide an overview of Geehy’s product matrix and the core business priorities for this year?

Geehy Semiconductor offers a full-stack "Main Control + Driver + Sensing" product matrix, focusing on industrial-grade/automotive-grade MCUs, real-time control DSPs, motor-specific chips, automotive lighting driver ICs, and ultrasonic sensors. This year, Geehy is prioritizing key sectors outlined in China’s 15th Five-Year Plan, committed to delivering high-performance, high-integration, and high-reliability domestic chips and solutions for high-end intelligent manufacturing, the low-altitude economy, energy technology, embodied intelligence, and new energy vehicles.

2、Embodied intelligence, represented by humanoid robots, has become a core track for new quality productive forces. Does Geehy have specific initiatives in this field?

Geehy’s chip products are fully optimized to support core robotic application scenarios spanning "Perception–Decision–Execution." Examples include the APM32F4/F1 industrial-grade MCUs, the G32R501 real-time control MCU/DSP, motor control SoCs, and the industry’s first encoder-specific MCU—the G32R430. This product features a Cortex-M52 core, integrates a 16-bit high-precision ADC, and incorporates proprietary ATAN electrical angle calculation extension instructions, specifically designed for high-precision motion control and position feedback.

3、With the explosive demand for computing infrastructure hardware—such as AI data centers and liquid-cooled computing equipment—what adaptive chip products and supporting solutions does Geehy offer?

Geehy’s industrial-grade MCUs have been mass-deployed in core systems of AI data centers, including power delivery, liquid cooling, and cabinet infrastructure. For instance, in AI server power supply applications, the Geehy G32R501 real-time control MCU/DSP enables single-chip control of both front-end PFC and back-end LLC two-stage topologies. The G32M3101 motor control SoC supports intelligent speed regulation of cooling fans and thermal management in AI servers. For Uninterruptible Power Supply (UPS) applications, the APM32E103 mainstream MCU can be utilized to accurately monitor power conditions and log fault data in real time.

4、Domestic high-end industrial chips have long faced overseas monopolies and high technical barriers. Which of Geehy’s products are already mass-produced and commercially deployed at scale to break import dependency?

Geehy’s three major series of industrial-grade MCUs meet the demands of high-end applications for computing power, real-time performance, stability, and security:

1. APM32F4 High-Performance MCU:​ Equipped with a Cortex-M4F core, clock speeds range from 120MHz to 240MHz. It supports FPU and DSP instructions, delivering exceptional processing performance and large memory capacity.
2. G32R501 Real-Time Control MCU/DSP:​ Features a Cortex-M52 dual-core architecture with speeds up to 250MHz and supports the Helium™ edge-AI acceleration engine. It offers efficient computation, real-time control, and sensitive sensing capabilities, and has obtained IEC 61508 functional safety certification.
3. G32R430 Encoder-Specific MCU:​ Built on a Cortex-M52 core running at 128MHz, it integrates proprietary ATAN instructions and a 16-bit high-precision ADC, enhancing real-time position feedback and encoder accuracy in servo systems.

These three product series are currently in mass production and are widely adopted in PLCs, inverters, servo drives, encoders, PV inverters, and charging piles from leading industrial and energy enterprises.

5、The industrial servo and motor drive sectors often rely on discrete chip solutions, which suffer from cumbersome architectures and poor adaptability. What competitive advantages does Geehy’s high-integration, full-stack solution offer?

Compared to traditional discrete solutions, Geehy’s full-stack "MCU + Driver + Power" motor chip matrix integrates control, driving, and protection functions. This significantly simplifies hardware circuit design for customers, reducing BOM costs and development cycles. Furthermore, the solution offers high integration, strong compatibility, and superior anti-interference performance, effectively solving the pain points of complex wiring, difficult debugging, and poor stability associated with discrete architectures.

6、Integrated optical-storage-charging systems are core terminals for smart energy. Does Geehy have commercialized, replicable case studies in this field?

In the smart energy sector, Geehy Semiconductor offers a rich product portfolio and mature reference designs. For example, Geehy’s 800W microinverter solution is based on a single G32R501 chip architecture, supporting dual PV inputs with independent MPPT control, achieving a peak conversion efficiency of 94% and a power factor of ≥0.99. Additionally, in collaboration with TELD (特来电), Geehy developed the G32R501T domestic power supply主控 MCU. As the world’s first fully AI-integrated charging module, it supports AI self-learning for maintenance-free operation, achieving a comprehensive efficiency of 96.8% and full-condition Tier-1 energy efficiency.

7、Under the trend of full-industry-chain domestic production, what targeted optimizations and technical adaptations has Geehy implemented in chip design and supply chain management?

At the design level, Geehy optimizes architectures to align with domestic process technologies, enhancing yield and reliability while advancing algorithm IP-ization and functional modularization. Leveraging long-term, stable partnerships with top-tier upstream and downstream supply chain partners, Geehy ensures robust and controllable supply. The company also provides customized technical solutions for industrial and energy clients to guarantee stable delivery, closely aligning with China’s demand for industrial autonomy and controllability.

8、As industrial competition shifts from single-product rivalry to ecosystem competition, how is Geehy improving its ecosystem to enhance comprehensive competitiveness?

Geehy provides integrated solutions encompassing chip hardware, software algorithms, and security certifications, complemented by complete reference designs and system development support to build a full-link industrial ecosystem. Upstream, we collaborate with domestic process and IP supply chains; midstream, we deliver standardized chip solutions; downstream, we co-develop with solution providers, end-users, and research institutions. By continuously refining this ecosystem, Geehy strengthens its overall market competitiveness.